Lexus has long been known as the king of customer service in the auto industry.
It annually leads J.D. Power’s customer-satisfaction rankings. And last year when supply-constrained Lexus couldn’t come through with enough of the right vehicles to hold on to its lead in the U.S. luxury market, the brand and its dealers instead focused even more on doing right by the customers they already had.
Now, believe it or not, Lexus is extending itself even more on behalf of its customers. The Toyota-owned upscale marque is taking a page from Apple and creating its own Genius Bar of sorts.