"Design is increasingly a defining factor in the luxury car market, as differences in performance, reliability and equipment levels between rival models grow smaller. It is a factor that has become highly influential for Lexus in the development of its new generation models, leading to the creation of a new design language, L-finesse."
"Lexus’s new LS flagship limousine is the latest expression of L-finesse, with key elements of its styling following cues established in the new generation GS and IS models. In turn, these production models follow design thinking expressed in the earlier LF-X and HPX show cars presented in 2002 and 2003."
"Simon Humphries, Lexus Group Manager for Design Strategy, explained how L-finesse was developed: "When the first Lexus was launched, it was perceived as advanced, forward-looking, a new take on luxury. But it also had a certain finesse, an element of understatement..."
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