In the coming years, Lexus will add stores, but not dealers, said Mark Templin, Lexus general manager.
Lexus has enough dealers at 178, he said. Those dealers own and operate 224 outlets across the country, Templin told the Automotive News World Congress this morning.
Lexus will stick with dealers who have made a commitment to continuously improving the buying experience of customers, he said.
In the past three years, Lexus dealers have spent $1 billion on new stores and upgrades, Templin said. " We're trying to create a feeling in our car dealerships more of a luxury hotel than a car dealership," Templin said after his presentation.
The dealerships also want to have creature comforts so that buyers and prospective buyers can " hang out" if they like, Templin said.
Almost all stores have a price menu for repairs and maintenance so customers can feel assured they're paying the same as everybody else for service, Templin said.
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