Toyota has spent the past few years dealing with a host of problems: quality issues, the unintended acceleration scandal, a hugely uninspiring product lineup. Last week, at the Monterey, Calif., unveiling of the 2013 Lexus GS 350, company president Akio Toyoda revealed an unsurprising bit of information -- even inside the company, many people aren't sure what its brands need to be.
Toyoda didn't come out and say it, of course. For one thing, such a move would be foolish and bad for business; for another, he likely didn't (and doesn't) believe it. But what he did say was telling. In a presentation to journalists, he noted that the new GS, due in late 2012, exists only because Lexus's regional management teams fought him "like crazy."
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