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The luxury carmaker recently decided to ask a group of leading-edge designers what they could come up with using old parts from the automaker’s CT 200h -- a compact hybrid.

Fashion-forward Moss Lipow transformed a transmission starter and exhaust manifold into the “Environmental Crown of Virtue,” while Alejandro Ingelmo’s Luna Shoes were stitched together from the car’s armrest leather and plastic tubing.

You likely won’t find these fashion spin-offs in your local mall, but Lexus does plan to feature the results of the fashion project in a new ad series set to appear in Vogue magazine. It’s all part of the automaker’s critical campaign to pump some passion into the normally staid Lexus brand.

 



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Lexus To Pump Passion Into The Brand - But Is This The Way To Do It?

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