Lexus will undertake its "largest campaign in scope and diversity” to launch the CT 200h entry-luxury hybrid, according to Automotive News. As gasoline prices continue to rise, Lexus is taking this opportunity to appeal to younger buyers. Lexus didn’t divulge how much it intends to spend on the campaign; however, it’s not expected to exceed what was used to launch the original 1989 LS 400 or the 2009 RX 350, which had more of a mainstream media push.
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