Lexus to launch global brand campaign in May

trymee submitted on 3/13/2013 Official Bell & Ross Timestamp: 3:38:10 PM

11 user comments | Views : 3,087 | Category: Misc News | Source: | SOURCE: www.4wheelsnews.com

Tag Links: lexus, campaign

SHARE THIS ARTICLE

Lexus is planning to launch its first global advertising campaign in May 2013 as part of its efforts to reach consumers who have not considered buying the brand before.

Brian Smith, vice president of U.S. marketing for Lexus, said that while the carmaker has yet to decide whether

Read Article


Lexus to launch global brand campaign in May

About the Author

trymee

— trymee (View Profile)


User Comments

lexworld

Now we're talkin! Morizou (Akio Toyoda), CEO of TMC and founder of GAZOO RACING IN 1998, gettin himself in position to kick some ROYAL GLOBAL BUTT!!! Count me in, Toyota/Lexus for Life!

— lexworld (View Profile)

Posted on 3/13/2013 8:21:19 PM | reply to this comment | Votes: 2   

enthusiastx11

lexus doing what they do best!

— enthusiastx11 (View Profile)

Posted on 3/13/2013 11:29:20 PM | reply to this comment | Votes: 1   

USNA1999

Will they be sold as Lexus or as Toyotas like they do in many parts? We are on are way to Taiwan, China and Japan. I am curious how many Lexus cars I see when compared to their German brands specifically in China which Is becoming the largest luxury goods market worldwide.

— USNA1999 (View Profile)

Posted on 3/14/2013 5:09:06 AM | reply to this comment | Votes: 1   

thetruth01

When was the last time Lexuses were sold as Toyotas? It is completely a separate brand with separate products now.

— thetruth01 (View Profile)

Posted on 3/14/2013 5:55:40 PM | | Votes: 1   

USNA1999

Thetrutho1 obviously you have never traveled around the globe. How naive.

— USNA1999 (View Profile)

Posted on 3/14/2013 6:51:06 PM | | Votes: 1   

USNA1999

Thetrutho1 obviously you have never traveled around the globe. How naive.

— USNA1999 (View Profile)

Posted on 3/14/2013 6:51:07 PM | | Votes: 1   

thetruth01

My travels are none of your concern, and yet you still have not answered the question. What Lexuses are currently badges as Toyotas? ...crickets... thanks for playing.

— thetruth01 (View Profile)

Posted on 3/15/2013 1:30:33 PM | | Votes: 1   

USNA1999

"Our way" damn iPad changing words

— USNA1999 (View Profile)

Posted on 3/14/2013 5:11:09 AM | reply to this comment | Votes: 1   

USNA1999

I will be in Tokyo in 3 weeks, I will take you a picture of what we see in the US as an ES 350 but with TM badges

— USNA1999 (View Profile)

Posted on 3/14/2013 6:55:52 PM | reply to this comment | Votes: 1   

thetruth01

Yes, world traveler, please photograph the Toyota version of the 2013 Lexus ES350.

— thetruth01 (View Profile)

Posted on 3/15/2013 8:11:50 PM | | Votes: 1   

lexworld

...A Lexus wearing a Toyota badge has absolutely nothing to be ashamed of. Japan is loaded with Lexus look alikes wearing the MOTHERSHIPS name. The fact is, when you own an Automobile that has Toyota as your Headquarters in Japan, it does'nt matter if the thing is called "who done it" it comes from the worlds best of the best! I'm a frontliner, but there are millions upon millions of people who will not argue the fact of their personal conviction that a Toyota or Lexus vehicle is absolutely the best there is out there in sales and quality. Period.

— lexworld (View Profile)

Posted on 3/15/2013 2:43:35 PM | reply to this comment | Votes: 1   

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]