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Lincoln was probably the most talked about brand of 2007’s J.D. Power Associates Initial Quality Survey, but this year the it dropped 11 spots from number 3 to number 14.

According to Free Press and their discussion with Ford, it’s not the design or mechanical defects that hurt Lincoln - supposedly customers rated the brand a bit harshly for not knowing how to work the new innovative technology.’

Ford’s new Sync technology came standard on all Lincoln MKZ and MKX models during the study period. However, Lincoln’s Navigator didn’t and...

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Lincoln’s drop in initial quality blamed on old people not knowing SYNC

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