Lotus has finally given the green light to a replacement for the Esprit, a model that will have an essential role in boosting the Hethel firm’s brand image.
Key elements to the Lotus strategy have emerged weeks before new CEO Danny Bahr is due to reveal his seven-year plan for the company.
A Lotus source said the new supercar (known as Esprit internally, but it could get a different name) would be an “essential brand image builder” and a “high-status purchase”.....
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