Outspoken General Motor’s executive Bob Lutz (who has been pretty quiet during the congressional hearings) has been pretty vocal about the company’s future as of lately. Lutz said that if GM wants survive its financial crisis, it will have to eliminate brands, reducing models and spend massively on marketing each vehicle.
“It’s really much better to have fewer brands, do it well and then market the hell out of them,” Vice Chairman Bob Lutz told Automotive News.
GM’s new restructuring plan puts Saab and Saturn...
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