According to an in-house research done by Mitsubishi, the brand’s Lance Evolution X is stealing new customers from luxury Japanese and German brands. Why? Mitsubishi says the Lancer Evolution X offers a ’strong value proposition and excellent driving characteristics.’
The study showed that 38 percent of new customers opting for the Twin Clutch SST have been from luxury German brands while 31 percent have been from luxury Japanese brands. As for the manual transmission, 40 percent were...
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