Luxury Hotels Partner With Automakers To Provide Cars As Perks

Hotels increasingly are offering a new amenity: access to luxury cars.

The Ritz-Carlton in Key Biscayne, Fla., hosted a fleet of new BMWs available for guests to test-drive for up to three hours. Fairmont Turnberry Isle in Aventura, Fla., shuttles VIPs in a Jaguar XJL. Miami's Epic Hotel has hosted special events showcasing exotic roadsters including Ferraris and Lamborghinis.

"When we put a Jaguar out front, it's subliminal advertising to a degree, because it's sitting right there for all our members and all our guests to see every day," said David Feder, managing director of Fairmont Turnberry Isle