MBUSA's Marketing Department Not Pulling Their Weight
ashleyrude submitted on 2/4/2009 Official Bell & Ross Timestamp: 10:25:36 AM
9 user comments | Category: Misc News | Source: | SOURCE: emercedesbenz.com
Like the herd of possessed swine cast off the cliff by Jesus Himself, so too went the way of Mercedes-Benz USA's sales in January.
They went down. Down, down, down. Specifically, the U.S. division of the luxury brand managed to achieve what some would have before considered impossible – shipping exactly 42.9 percent fewer vehicles than they did only a year ago. In total, MBUSA delivered 10,433, compared to 18,275 units in January 2008.
What makes the decline even more interesting is that this January marked the beginning of a U.S. advertising blitz for the new GLK-Class, with television spots and print ads for the new SUV popping up on a nearly daily basis. Even with the new ad bombardment, a quick scan of the other top luxury automakers January figures reveals that MBUSA outdid them all, with Lexus being the only brand coming close to Mercedes-Benz USA's catastrophic decline (-37.7 percent).
So what does this mean for Mercedes-Benz USA's marketing department? It means that what they're doing isn't working, and to be honest, we can't say we're surprised.
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