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MINI chooses new agency
MINI USA announced today the selection of Butler, Shine, Stern, & Partners as its Brand Advocacy Partner. Butler, Shine, Stern & Partners, an agency located in Sausalito, California,was selected from a group of three finalists in a search spearheaded by Hasan
& Co.
Butler, Shine, Stern & Partners will partner with MINI to create creative work including traditional, non-traditional and viral campaigns, which will complement the vibrancy of the brand. Four years after its launch, MINI is
selling two and one-half times as many vehicles as originally planned. Butler, Shine, Stern & Partners' mission is to consolidate and secure that favorable market position while crafting unmistakable MINI communications and
experiences required for long-term brand differentiation and sales growth.
"MINI is continually striving to keep its marketing as innovative as the car itself," said Trudy Hardy, Marketing Manager for MINI USA. "Butler, Shine, Stern & Partners share our vision that MINI is a product full of inherent excitement. They will help MINI continue to break new ground and push the envelope with creative marketing ideas."
Butler, Shine, Stern & Partners is a full service marketing communications agency based in Sausalito, California. The agency provides services in advertising, online, design and brand consulting through its four divisions,
Butler Shine & Stern, SF Interactive, Gargantua Design and Influx Strategic Consulting. One of the largest independent agencies on the West Coast, BSSP is recognized for its ability to provide highly creative, fully accountable
marketing solutions to a broad array of marketers including Converse, LucasArts, Diageo Chateau & Estates, Health Net, Sun MicroSystems, TIAA-CREF, Quantum, and Weider Nutritional Products.