Fiat SpA Chief Executive Officer Sergio Marchionne, who was re-elected Friday to head Europe's main carmaking lobby group, is taking his rivalry with Volkswagen AG to their home region overseas.

Marchionne, who also runs Michigan-based Chrysler Group LLC, is offering $1,000 rebates to current VW owners in the U.S., where VW is much smaller, if the customers to buy a Fiat or Chrysler Model.

Marchionne has been in a war of words with VW over auto pricing in Europe, where VW commands 25 percent of the market, suggesting in July that the German automaker was creating a "bloodbath" in the region. Stephan Gruehsem, VW's chief spokesman, responded that Marchionne wasn't qualified to lead the ACEA lobby group.


Read Article

Marchionne Offers VW Owners $1000 To Switch To A Fiat Or Chrysler Model

About the Author


User Comments


Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img][/img]