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Fiat SpA Chief Executive Officer Sergio Marchionne, who was re-elected Friday to head Europe's main carmaking lobby group, is taking his rivalry with Volkswagen AG to their home region overseas.

Marchionne, who also runs Michigan-based Chrysler Group LLC, is offering $1,000 rebates to current VW owners in the U.S., where VW is much smaller, if the customers to buy a Fiat or Chrysler Model.

Marchionne has been in a war of words with VW over auto pricing in Europe, where VW commands 25 percent of the market, suggesting in July that the German automaker was creating a "bloodbath" in the region. Stephan Gruehsem, VW's chief spokesman, responded that Marchionne wasn't qualified to lead the ACEA lobby group.

 


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Marchionne Offers VW Owners $1000 To Switch To A Fiat Or Chrysler Model

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