Martha Stewart Designs Her BMW X3, Does This HELP or HURT The X3?

When a company chooses a spokesperson to represent a product, you better believe there is tons of research put into making that call. So, when BMW decided to pick Martha Stewart to participate in the "Dream It. Build It. Drive It." program it must be sending a message, right?

Not only are they marketing the new X3 to Stewart's television audience, but I would think it's safe to say that it believes Stewart is an accurate representation of the all-new X3 buyer.

Taking that into consideration, was this a good or bad move?

Let us know what you think in the comments down below.


BMW's press release follows:

Woodcliff Lake, NJ – December 13, 2010... Martha Stewart accepted BMW’s invitation to design her dream BMW X3 Sports Activity Vehicle using BMW’s “Dream It. Build It. Drive It.” program. Martha used the “Build Your Own” online tool on bmwusa.com to customize her own BMW X3.

Customization is a specialty for the new BMW X3, the vehicle has more than 70 million unique configurations. Martha Stewart designed her X3xDrive35i to have a Sparkling Bronze Metallic exterior, one of three special exterior colors that are only available for BMW X3 custom orders. Martha’s BMW X3 has a Sand Beige Nevada Leather interior and Fineline Wave Wood Interior Trim.

Recently, Martha and “The Martha Stewart Show” crew went to Spartanburg, South Carolina to watch the production of her BMW X3. Martha experienced firsthand where BMW makes all BMW X3, X5 and X6 vehicles for customers around the world and interviewed the people who make them. The last stop of the day was the BMW Performance Center where Martha tested out the Ultimate Driving Machine on BMW’s own track...