Whoa, whoa, whoa, whoa, whoa.
Matte paint is catching on? We totally didn't see this coming. Yeah, right. Anyway, The Wall Street Journal recently published a piece speaking about the dull finishes and how 3M is taking advantage of this with its wraps.
Uh, maybe WSJ should just stick to covering the world of stocks and bonds.
Purveyors of high gloss paint sealants (and high margin up-sells for car dealers) read with horror the story in today’s Wall Street Journal that matte finish is the “new black” for cars. If this trend catches on – and the WSJ says it does – then the sparkling profits will be a goner.
The WSJ is increasingly seeing “production cars from Audi, Aston Martin, Mercedes-Benz and others with matte paint that harks back to the 1949 Mercuries and ‘32 Ford highboy roadsters that personify the 1950s and 1960s when young hot-rodders on tight budgets often saved the paint for last. Concentrating on making cars fast before making them good-looking, they drove their ‘rods on the street and the dragstrip covered in primer, which at least kept their bodies from rusting...
[Source: The Truth About Cars VIA The Wall Street Journal]
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