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Mazda Tightens The Belt With a 4.4% Decrease In August Sales
Mazda North American Operations today reported August 2008 sales of 23,680 vehicles, a slight decrease over last August of 4.4 percent. Year-to-date, Mazda has sold 199,239 vehicles, down 2.0 percent.
"August sales showed that customers' focus on smaller, smarter, more efficient vehicles is sharper than ever, in the face of still-steep fuel prices and continued monetary uncertainties," said Jim O'Sullivan, president and CEO, MNAO. "At Mazda, with record sales for MAZDA3, MAZDA5 and CX-9 this month, we continue to hammer away at the basics: the right car at the right price, sold through the right dealer network."
The highly acclaimed CX-9, reigning North American Truck of the Year, had a very solid August, selling 3,173, up 41.4 percent compared to last August, and its best month ever. Competing in one of the most popular and competitive automotive segments, the Mazda CX-9 is a clear class leader with its three-row, seven-passenger interior and powerful V6 engine.
Not to be outdone, the popular and fuel-efficient MAZDA3 had its best August sales month ever and continues to be Mazda's sales leader. MAZDA3 reported a 4.4 percent increase in sales, totaling 10,970. The MAZDA5 multi-activity vehicle posted a 39.7 percent increase versus last August, with 1,324 sales, its best August since launch. Year-to-date, MAZDA5 sales are up 43.3 percent, proof-positive that the MAZDA5 is the right vehicle for today's market.
The all-new 2009 MAZDA6 is arriving at dealerships across the country now. With a larger body than the outgoing car, as well as more powerful -- and more fuel efficient -- engine choices, the 2009 MAZDA6 is sure to be a hit.
Mazda Motor de Mexico (MMdM) celebrated its best-ever August with sales of 1,768 vehicles, up 22 percent versus last year. On a year-to-date basis, MMdM reported 13,525 total sales, accounting for a 34 percent increase versus last year. Mazda Canada Inc. (MCI) reported August sales of 7,705 units, down 10.8 percent.