With Mazda Motor Corp.’s strategy of reducing incentives and on turning its attention on retail sales instead of the fleet business, it posted a 6% gain in March sales that falls below the industry’s 24% year-to-year gain.
Its main competitors did better, with Toyota Motor Corp. getting a 41% gain and Nissan Motor Co. with a 43% increase. At the New York Auto Show, Mazda CEO Takashi Yamanouchi told Bloomberg that fleet sales were “dramatically reduced” and while overall growth doesn’t look that strong, its retail sales increased “substantially.” He also said that for Mazda America, the activity in the emerging markets is “still extremely important.”
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