Burned by its failed merger with Chrysler, parent Daimler has decided to forgo all acquisitions for its luxury brand Mercedes-Benz, emulating the go-it-alone strategy of rival BMW after it sold off Rover.
"There are no acquisition targets I can recognise that could strengthen Mercedes," Chief Executive Dieter Zetsche told German Sunday newspaper Welt am Sonntag.
The Daimler chief, who just days ago sealed a deal to sell its loss-making U.S. unit Chrysler to private equity firm Cerberus, sees little to gain from trying to diversify risks by balancing its brand portfolio with another leading marque.
"We are at the top of the industry with the Mercedes car brand - any integration of another brand would tend to drag us down ... There is nothing to win from it either for the
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