SHARE THIS ARTICLE

Mercedes-Benz expects to lose its lead in the U.

S. luxury market to German rival BMW , which is expected to be aggressive in its incentive strategy this month.

The automakers have been in a tight race for the top spot in the competitive U.S. luxury market, with Mercedes slightly ahead of BMW by about 2,000 vehicles through November.

But a top Mercedes executive said on Thursday that the luxury nameplate will likely fall back, even as it posts record U.S. sales of more than 270,000 for the year.

"I don't think we're going to win the sales race this year," Steve Cannon, the head of Mercedes-Benz USA, told reporters during a luncheon in Detroit.




Read Article


Mercedes-Benz Believes BMW Will Overtake Them For US Sales Crown

About the Author

Agent009

User Comments

merc07
cidflekken
iamdabest1
BMWCCA1

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]