Dr Joachim Schmidt:
“Following the record figures achieved in 2012, our sales for January represent a strong start to the new year.”
“With the new E-Class family and the new S-Class we are launching our model initiative for the high-end and luxury segment in 2013.”
Mercedes-Benz has started the new year with record sales. The brand with the star sold a total of 94,895 units worldwide in January, a gain of 9.2%. This growth in sales was driven by strong sales in the United States as well as in China and Russia. Despite challenging market conditions, Mercedes-Benz also saw further growth in Western Europe, where the new A-Class and B-Class in particular continued to generate substantial customer interest. Moreover, Mercedes-Benz SUVs were again a significant source of growth worldwide.
“Following the record figures achieved in 2012, our sales for January represent a strong start to the new year,” said Dr Joachim Schmidt, Executive Vice President of Sales and Marketing, Mercedes-Benz Cars. “We are optimistic about 2013, although we need to be prepared for market volatility particularly in Western Europe over the months to come. We see growth potential especially in North America as well as in Japan, China and Russia.”
The company expects various new products to provide further momentum especially from mid-2013. Dr Schmidt: “With the new E-Class family and the new S-Class we are launching our model initiative for the high-end and luxury segment in 2013. Our compact four-door coupe, the CLA, was met with an enthusiastic response when we presented it in Detroit a few weeks ago.”
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