To arrive at their findings, Emnid polled a total of 400 fleet managers in transport, freight, industry and trade about the image of the most important commercial vehicle providers and about products and services for the commercial vehicle fleet. The reason for doing so, according to the Verkehrs-Rundschau study, is that because of those polled, over 75 percent would never or only exceptionally purchase commercial vehicles, products or services from a provider with a poor image.
Apparently, as is the case with celebrities, politicians and exotic dancers, image is everything in the world of commercial vehicles.
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