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Mercedes Benz Sales Flatten In June - Down 0.1%
Mercedes-Benz USA (MBUSA) today reported sales of 19,576 new vehicles for June 2008, bringing the year-to-date total to 119,279 units, marking the best sales for the first half of any year in the company’s history.
Highlights for the month include a 25.1 percent increase (5,977 vs. 4,776 units) in sales for the company’s volume-leading C-Class. The E-Class also recorded gains with an 18.3 percent increase over last June’s sales (4,360 vs. 3,686 units). Sales of the legendary and newly redesigned SL-Class roadster also jumped by 12.3 percent from 594 units in June 2007 to 667 units in June 2008. In the SUV category, the popularity of the ML-Class was evidenced by an increase of 2 percent (2,601 vs. 2,551 units) for the month.
Year-to-date sales of 119,279 units broke last year’s record of 118,240, a 0.9 percent increase. Compared to the same period last year, highlights include a 36.7 percent increase in C-Class sales and a 1 percent increase in SL-Class sales. Contrary to current market conditions, the ML-Class SUV marked a 16.5 percent increase in sales for the first half of the year (17,396 vs. 14,935).
Separately, through the Mercedes-Benz Certified Pre-Owned program, MBUSA marked a 2.3 percent increase for June sales (4,809 vs. 4,703 certified pre-owned vehicles sold), bringing year-to-date sales to a total of 31,358 units, an increase of 20.3 percent over the same period in 2007.