The ’12 Mercedes-Benz C-Class coupe will account for just 10% of the nameplate’s U.S.-market volume, but those sales will deliver near- and long-term growth, a key brand executive says. Though the all-new 2-door represents the first “true” C-Class coupe to arrive on U.S. shores, don’t expect the novelty to seduce C-Class sedan buyers, says Bernie Glaser, Mercedes-Benz U.S.A. general manager-product management.
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