Mercedes-Benz posts new sales record in 2012
"We are very pleased with our sales for the full year 2012. Despite the difficult market environment in the southern European countries and numerous model change-overs, we managed to exceed the previous year's sales record."
"Our new models in particular were received extremely well by our customers."
Highest December sales to date in the company history
Mercedes-Benz is the premium manufacturer with highest number of new vehicle registrations in Germany for the past twenty years
Sales records in the U.S., China and numerous other markets; market leadership in Japan; sales growth in Western Europe
Strong demand for new models: B-Class, GLK, M-Class and G-Class with record sales; SL with major increase in sales
S-Class sedan, C-Class coupe, SLK, CLS and M-Class best-selling vehicles in their competitive segments
smart once again surpasses 100,000 unit sales milestone
Following record sales in the previous year, Mercedes-Benz Cars has once again posted an annual record in 2012 as well as the highest December sales to date. Over the past twelve months, 1,423,835 customers chose a vehicle of the brands Mercedes-Benz, smart and Maybach. The previous year's sales volumes were thus exceeded by 4.5% or 60,901 units.
Also Mercedes-Benz achieved a new sales record in 2012. From January through December, a total of 1,320,097 vehicles of the core brand were sold.
Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars: “We are very pleased with our sales for the full year 2012. Despite the difficult market environment in the southern European countries and numerous model change-overs, we managed to exceed the previous year's sales record. Our new models in particular were received extremely well by our customers. From the B-Class, more vehicles were sold in 2012 than ever before in a single year, the A-Class got off to a sensational start and our new SUVs are also enjoying lasting popularity.”
Product initiative will be continued
The company expects the positive trend to continue in the next year. Dr. Zetsche adds: “With our product initiative in the premium segment, we will consistently pursue our Mercedes-Benz 2020 growth strategy in 2013. With the new S-Class, the new E-Class but also the new CLA, we will present our customers a complete series of fascinating product highlights. In addition, our new A-Class will also be available in many additional markets. All of this will continue to provide us with momentum in the upcoming months.”
Record sales in all NAFTA countries