In April Mercedes managed to surpass its rivals BMW and Audi thanks to its new versions of the A and B-Class compact vehicles.
In April, Mercedes deliveries increased 12% to 116,566 vehicles, while BMW jumped 7.5% to 130,598 units and Audi was up 6.6% to 133,500 units. Daimler plans by the end of this decade to regain the no.1 place in the luxury auto sales, which it lost to BMW eight years ago. Last year Mercedes transformed it’s A-Class into a sportier model to rival the BMW 1-Series and the Audi A3.
“I expect Mercedes to catch up somewhat with BMW and Audi in the second half of the year, mainly due to demand for the compact models and the E-Class” upscale vehicles, Juergen Pieper, a Frankfurt-based analyst at Bankhaus Metzler, said in a phone interview.