Mercedes Settles On New Sub Brand Name To Battle BMW's "i" Brand

Agent009 submitted on 8/12/2016 Auto Spies Photos Timestamp: 10:27:20 AM

Views : 7,008 | Category: Spy News | Source: | SOURCE: www.thetruthaboutcars.com

SHARE THIS ARTICLE

Last week, we told you how Mercedes-Benz planned to go the BMW route and turn its looming roster of electric vehicles into a sub-brand.

All the automaker needed was a name to slap on its gas-free offerings. Well, according to UK trademark application filings first reported by Autocar, the new sub-brand’s name is…



Read Article


Mercedes Settles On New Sub Brand Name To Battle BMW's

About the Author

Agent009

"Normal is an illusion. What's normal for the spider is chaos for the fly."

— Agent009 (View Profile)