When Chuck Ghesquiere started building his stylish, new Mercedes-Benz of Bloomfield Hills dealership on Woodward Avenue in 1992, the luxury brand was just coming off a year when sales fell 25%.
"Everybody thought I was crazy," he said.
But he knew the then-struggling German automaker planned to close one-fourth of its dealerships, with hopes that it would benefit stores that remained open and help the company get back on its feet. In the end, the plan worked, boosting overall sales for Mercedes-Benz and its dealers.
"It went over very well," Ghesquiere said Monday.
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