Well that’s sure what they’re gunning for at least according to a Swiss publication. Mercedes aims to hit this target by 2010, but Zetsche adds, “We want to attain this target in a sustainable way, not just hit it.”
The bullish Euro and spending on more eco-friendly technology make this especially challenging. To beat Toyota, Mercedes will need higher than a ten-percent margin.
Sounds doable to us. As a luxury maker, Mercedes can increase prices....
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