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Influential auto resource Kelley Blue Book (KBB) and its marketing research team have compiled a list of vehicles based its consumer perception data.

Researchers look at carmaker’s achievements in creating and maintaining brand attributes that consumers look for when buying a new car, and is one of the best indicators of how certain brands are perceived by the public.

The winners were announced during a media event at this week’s New York Auto Show and include top picks for ‘Best Interior Design’ and ‘Best Exterior Design.’

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Mercedes voted best prestige brand by Kelley Blue

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