Tires are often overlooked when it comes to upgrading a car’s performance but even the most powerful car is only as good as the rubber it’s wearing. Tires can also dramatically affect a car’s mileage and according to Michelin’s own studies 20% of the energy consumed by a car comes from tire rolling resistance alone.
That’s why the tire manufacturer is concentrating its efforts on reducing rolling resistance by up to 50%, while at the same time improving tire life and cutting down on braking distances.
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