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Presented by IHS Automotive, the Polk Automotive Loyalty Awards are based on actual model year purchase/lease activity and recognizes manufacturers for superior performance in owner retention – a critical aspect of building and maintaining market share.

Owners had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer. The Polk Automotive Loyalty Awards are the only fact-based awards in the industry based on owner loyalty. Awards are based on actual consumer transactions to determine the winners and information obtained from state registration and lease transaction information.

During the 2013 Model Year, over 25 new vehicles were launched, more than 115 vehicle platforms were refreshed or redesigned and over 7.4 million* households came back into the market to purchase a new vehicle. Find out which OEMs were best able to retain their customer base and which were best able to conquest from their competitors.

We are excited to announce this year's event will have a new format and a couple of new awards.

*Number of returning households is based on the Polk household loyalty methodology and assumes one household per return to market.

2013 Model Year Loyalty Award Winners
Award CategoryAward Winners
Overall Loyalty to ManufacturerFord Motor Company*
Overall Loyalty to MakeFord*
Most Improved Loyalty to MakeCadillac
African American Market Loyalty to MakeFord*
Asian Market Loyalty to MakeToyota*
Hispanic Market Loyalty to MakeToyota
Highest Conquest Percent of RegistrationsAudi
Most Improved Conquest Percent of RegistrationsSubaru
Non-Luxury Traditional Compact CarToyota Prius
Non-Luxury Traditional Mid-Size CarHonda Accord
Non-Luxury Compact CUVHonda CR-V*
Non-Luxury Full-Size Half-Ton PickupFord F-150*
Non-Luxury Mid-Size CUVKia Sorento
Non-Luxury Mid-Size SUVJeep Grand Cherokee
Non-Luxury Traditional Sub-Compact CarFiat 500
Non-Luxury Mid-Size VanChrysler Town & Country*
Non-Luxury Traditional Full-Size CarToyota Avalon
Luxury Mid-Size CUVLexus RX*
Non-Luxury Mid-Size PickupToyota Tacoma
Non-Luxury Sport Mid-Size CarDodge Challenger
Luxury Traditional Compact CarMercedes-Benz C-Class
Luxury Traditional Mid-Size CarMercedes-Benz E-Class
Non-Luxury Full-Size SUVToyota Land Cruiser
Luxury Compact CUVAcura RDX
Non-Luxury Sport CarHyundai Veloster
Non-Luxury Compact SUVJeep Wrangler
Luxury Sport CarMercedes-Benz SL-Class*
Luxury Full-Size SUVLand Rover Range Rover*
Luxury Traditional Full-Size CarLexus LS
Luxury Traditional Sub-Compact CarLexus CT200H
Luxury Mid-Size SUVMercedes-Benz G-Class
Luxury Exotic CarMcLaren MP4
Luxury Prestige Full-Size CarRolls-Royce Phantom

*Winner from previous model year award




Mirror Mirror On The Wall Who Has The Most Loyal Customers Of All?

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