Mitsubishi hopes BMW and Audi buyers will look at new Evo

omarrana submitted on 12/24/2007 Official AutoSpies Timestamp: 8:52 AM
from: www.egmcartech.com

Tags: Mitsubishi

Mitsubishi

Mitsubishi hopes BMW and Audi buyers will look at new Evo

Mitsubishi is hoping that those rushing into BMW and Audi dealerships to pick up a new ‘08 model will take notice of the new redesigned 2008 Mitsubishi Lancer Evolution. They would also like some more female shoppers to check out the new 295 horsepower beast.

Mitsubishi believes that while Evo shoppers have always been mostly men and rally fans, the new refined Lance Evoution may be attractive to those luxury... Read Article

Comments:

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters):
[img]IMAGE URL[/img]
Example: [img]http://agent004.myautospies.com/users/150/Sample-Gallery/sample1.JPG[/img]

xphilter - 12/24/2007 11:32:24 AM

+4 Boost

The upper managment might wish this but I tell you, if they don't change the attitude of the dealers, who think the Evo is god's gift to cars, they will not sway anyone. I went last year to test drive one and the guy wouldn't even let me sit in one. Why would I go back when I can go to BMW, Merc, Audi, or Porsche and drive anything? We finally settled on a G35x (picked up a cheap lease) but I would have liked to compare.

reply to this comment

EnnNorak - 12/27/2007 8:29:02 PM

+1 Boost

Why would anyone even want to sit in a car that is available with manual transmission only and when the automatic that is offered in lesser models is a dreaded CVT?

SHOWTIME - 12/26/2007 10:38:34 AMView My AgentSpace

0 Boost

I agree.

reply to this comment

LexSucks - 12/24/2007 12:40:48 PM

-1 Boost

I like the new EVO X but they screwed up its price and performance. Why would anyone pay the same amount of money for a modified Lancer (complete with budget interior), when they could get a G37 at that price? The G37 also outperforms the Evo and is light years ahead in refinement.

reply to this comment

ThierryHenry14 - 12/24/2007 12:43:19 PM

+1 Boost

"Mitsubishi is hoping that those rushing into BMW and Audi dealerships to pick up a new ‘08 model will take notice of the new redesigned 2008 Mitsubishi Lancer Evolution."

Who ever wrote this is very narrow-minded. why would anyone want to get an Evo if they were looking for BMW or Audi. The only thing they have in common is similar performance...

reply to this comment

investor27 - 12/24/2007 2:01:19 PM

+3 Boost

When I first saw the asking price of the new Evo ($39,000), I thought that Mitsubishi was arrogant or overly confident that they have made the perfect car and priced it so. Big mistake.

If I were to purchase a Japanese car over the German cars at this price range, I would undoubtedly choose the Infinity G37. For $40,000 I would take the BMW 335i, or the 135i over the Evo.

But with that said, I would choose the Nissan GT-R over the M3, Audi RS4, and the Mercedes C63 AMG any day.

reply to this comment

amazinBimmer - 12/24/2007 2:45:28 PM

-8 Boost

audi maybe.. they are used to buying crap cars (vw). but us BMW owners? not a chance.!!

reply to this comment

2004E46 - 12/25/2007 3:21:14 AM

-4 Boost

Forget it! Real Bimmerphiles won't even look at a Mitsubishi...we do have our standards. However, Audi lovers may like it.

Hwany - 12/25/2007 11:31:06 AM

+5 Boost

lol you guys with your E46 325s....the cheapest of them all thinking that you are a real "bimmer fan"

Obliv - 12/26/2007 8:38:37 PM

+1 Boost

Haha.

Audi > Bmw

2004E46 - 12/29/2007 12:38:05 AM

+1 Boost

huu76...the E46 is 325, 330, or M3, and I don't think the $41K I spent on my Bimmer is cheap. The definition of Bimmerphile is one that loves and enjoys BMWs, it does not depend on the price of the car.

JUGNU - 12/24/2007 3:15:33 PMView My AgentSpace

+6 Boost

I think there is nothing wrong if Mitsubishi executives think like that.

I'll definately choose the Evo over the S3, A4, 1 series, 3 series (except 335i), IS250/300....etc

Mitsubishi be ready with the right advirtisement, i am sure people will notice. Good luck.

btw who said it's only a modified lancer. How narrow minded. Then what is M3, RS4, IS-F? They are also modified versions.

Atleast Evo has more racing success and heritage then those mentioned.

JUGNU

reply to this comment

ThierryHenry14 - 12/26/2007 5:44:40 PM

+1 Boost

i think you are the only one...

GermanNut - 12/24/2007 4:27:53 PM

+3 Boost

Audi owners are actually wealthier than their BMW counterparts. If anything, BMW owners should be looking at the Mitsubishi Evo

reply to this comment

EnnNorak - 12/27/2007 8:31:00 PM

+1 Boost

Agree but it's because wealthier people generally have better brains. How elitist is that?

Lexus - 12/24/2007 4:34:37 PM

+6 Boost

BMW3series,

a NON-badgewhore would buy it, why NOT, Mitsubishi has a very successful racing heritage.

reply to this comment

enthusiastx11 - 12/24/2007 5:05:45 PM

-5 Boost

there you go again with the 'badge whore' comments. no bigger badge whore than a lexus fan since most of the cars are LITERALLY re-badged toyotas!

enthusiastx11 - 12/25/2007 12:09:04 AM

-4 Boost

awww...reality sucks doesn't it.

Lexus - 12/24/2007 5:08:22 PM

-2 Boost

What the Audi or should I said VW? how can it be a Toyota when it has it own platform on the new model?

reply to this comment

enthusiastx11 - 12/24/2007 5:09:21 PM

-6 Boost

evo drawing away buyers from audi and bmw? no. different buyers.

evo buyers are performance enthusiasts...at the expense of comfort, luxury and looks. audi and bmw buyers want all of those things.

reply to this comment

enthusiastx11 - 12/26/2007 9:21:02 AM

+1 Boost

you deboost but don't comment.

so please tell me about the bmw and audi owners/buyers who you know that would consider a mitsubishi evo... i don't know any.

ThierryHenry14 - 12/26/2007 5:48:23 PM

+1 Boost

Just a dumb article...

BMW995 - 12/25/2007 12:02:38 AM

0 Boost

I was a little taken aback when I read $39K for the MR. Drop that price $5K and their sales figures might be reached. Also, I was shocked when I saw the interior. I thought I was back in the mid 1980s. They must have pulled that instrument panel from an 1985 Mitsu sedan.

reply to this comment

LexSucks - 12/26/2007 11:30:50 AM

0 Boost

The BMW interiors aren't that bad. While not the greatest quality the BMW interiors are decades ahead of any Lancer interior. Anyone who thinks otherwise is a fool.

Also, The IS350 interior is so so IMO. Lexus is good at making cheap look expensive. The same goes for Acura (to some extent)

investor27 - 12/25/2007 12:53:12 AM

-1 Boost

Drop by $10K and just maybe...

This new model is slower than the previous model it's replacing.

reply to this comment

amazinBimmer - 12/25/2007 3:54:19 PM

-1 Boost

like i said, the used car salesmen on this site will likek it since they cannot afford my M5..... Mitsu? hahaha I still cant get over it. Germanut, this has to be an upgrade over your camry.. it has to be.

reply to this comment

farabira1 - 12/25/2007 4:02:54 PM

+2 Boost

I'll pick the EVO or the STi any day over a G35 or 3 series, both of which are just regular sport sedans, but the mitsu and the su ba ru are total insane machines, although i hear that the new ones are more civilized. I want a bit drama after a hard day's work and the mitsu can give me that.

reply to this comment

rumnyc - 12/25/2007 8:00:57 PM

+1 Boost

A 335i MT with 306hp/300lb and traction control off will give you plenty or drame when u want it, and refinement when you have passengers.

LexSucks - 12/26/2007 11:34:46 AM

-1 Boost

farabira1,

You'd choose a G35 over a 335? LOL!!
You sound more like a blind fanboy than anything else.

farabira1 - 12/26/2007 3:11:43 PM

+1 Boost

LexSucks are you a total moron, when did you see me compare a G35 to the 335i, I just said that i would like the EVO over the G35 or the 3 series, and by that i meant something like a 328i not the 335i, i never said that i would choose G35 over the 335i.

rumnyc - 12/25/2007 7:59:10 PM

+2 Boost

I wish for a Ferrari Enzo too, and the odds of either happenning are about the same. I saw the new Lancer from the outside, and it looks like a cheap toy (i am speaking about its performance mind you). I have a 335i and so if I am the type of customers they are trying to attract, they have a lot to learn. If I went for a Japanese car, I would either get the Infiniti G or the Lexus IS depending on whether I wanted a sportier car or a prettier one. I would still get a BMW or Audi over either of them.

Mitsu gets a C for effort, while Infiniti and Lexus both gets A.

reply to this comment

GermanNut - 12/25/2007 11:26:29 PM

+1 Boost

I still can't believe BMW owners actually consider the Mitsubishi Evo.

I guess that is what happens when your brand secures a bunch of administrative assistants and fresh out of college broke people as your largest customer base.

LOL, BMW owners consider the Mitsubishi Evo.

Audi owners are too wealthy and sophisticated to ever consider Mitsubishi.

reply to this comment

SpeedfreakJoe - 12/26/2007 4:08:00 AM

+1 Boost

No way!! BMW and Audi buyers will never ever turn to buy Japanese cars!!

reply to this comment

gsh23 - 12/26/2007 4:30:29 AM

+1 Boost

what idiot would choose a 39k evo over a 36k STi, 38k IS350, or 39k G37?

as for the 335i, im car shopping now but it seems its near impossible to find one that doesnt sticker for 48-49k. no good =(

reply to this comment

LexSucks - 12/26/2007 11:39:40 AM

+1 Boost

You cant find a 335 that doesn't sticker at around $48-49K? hogwash!! I could go to the dealer now and take some pictures of the stickers and email them to you. 335s sticker at around $43-45k. You can build a decent one at BMW's website.

gsh23 - 12/26/2007 1:26:47 PM

+1 Boost

what area?

Bmw8ter - 12/26/2007 2:43:16 PM

+2 Boost

stop looking at the coupe, and you can walk away with the 335i sedan for under $40k. I have to admit though, the tail on the sedan is ugly as piss...the coupe is way sexier. If you decide on a sedan, you'd probably be better off with the IS350 with the sport package.

If you're a coupe only person, go with the 328i coupe and you should be able to get most of the additional features, with the exception of navigation, for around $40k.

07G35J - 12/26/2007 1:47:55 PM

+1 Boost

Mitsubishi actually expects BMW drivers to step down from a Bimmer to a Mitsu EVO?? What are they on, and can I have some????!!!

reply to this comment

KillBot - 12/26/2007 7:23:54 PM

+1 Boost

The EVO may be a good car, but we talking about to totally different types of buyers here. If you walked up to 10 people today and asked them which they would prefer, an EVO, BMW 3-series, or an Audi A4. 9(maybe all 10) of those people would ask you, "what's an EVO?". Mitsubishi has to understand that the EVO is still just a cult following. Now go ask 10 more people of they would prefer a "supped up Lancer", a 3-series, of an A4. I can't really see anyone going for the EVO, unless you're a true driving/car aficionado, and even then it's 50/50 at best. The EVO's just not nice enough, that's why it's still looked at as a kids car. Fun to drive, but that's about it.

reply to this comment

huu76 - 12/26/2007 7:54:18 PM

+1 Boost

enthusiast,
"awww...reality sucks doesn't it."
Wow, that's an original line. Where'd you hear that from?

Anyway, women don't go for performance cars, so Mitsu is out of luck trying to pursuade them to move away from BMW. The BMW wannabes won't go either since none of them can drive stick.

reply to this comment

huu76 - 12/26/2007 8:10:28 PM

0 Boost

Seriously though, I doubt anyone shopping for a BMW badge will care what car is underneath it.

The 335i might be the same price and offer the same performance, but the EVO's AWD and smaller chassis will easily outhandle the 335i. It'll outrun and outhandle a 135i as well, but I doubt that customer could afford an Evo X anyway.

On a side note, I can't believe the 128i is only priced at $28,600 US. That's funny considering a Camry XLE V6 (before options) costs the same and has similiar performance.

reply to this comment

2004E46 - 12/29/2007 12:40:15 AM

+1 Boost

You don't have a clue!

chuck717 - 12/27/2007 9:25:44 AM

+1 Boost

Nobody is going to a Audi or BMW dealer and tell the sales consultant, i will only buy your car after i take a look at a EVO, no way no how???

reply to this comment

c36amg - 12/27/2007 2:22:08 PMView My AgentSpace

+1 Boost

what is mitsubishi thinking???

reply to this comment

Porschinator - 12/27/2007 5:29:54 PM

+1 Boost

LOL. Nice. Well I would love to see a BMW 335i on a Mitsu Dealership to show why the Evo is better in Comparo.....BWAHAHAHAHA. Mitsubishi is the Chryler in Japan, but without a Luxury Division!

reply to this comment

mini22 - 12/27/2007 5:56:49 PM

+1 Boost

Well-There are some things wrong with the EVO at $39 grande. For one it does not have a $39 grande interior.More leather surfaces inside would certainly help. Also richer quality plastics and a higher quality steering wheel. Then there is the boy racer spoiler out back. A BMW or and Audi either don't have them or they are far more discreet with them.Truefully Mitsubishi is simply charging too much,especially for the MR.I think they are going to end up discounting both models to get them to move.One of the appeals of the previous versions as well as the Subaru STI was the "bang for the buck" in terms of performance.This car is meant to be in the low 30's fully optioned out. That's it's price range. Mazda understands this for the Miata only too well.Once you move into the 40 grande range most Jap performance cars will not sell. Look what happened to the previous Toyota Supra and previous Nissan 300ZX Turbo.If this car where a midsize car that competed with the Mazda 6 and Accords etc. you might make a case for it. But even Mazdapeed 6 is not being replaced. I'm also certain that Subaru's legacy spec B had a similar problem.Nope they need to reprice the EVO or it will be a flop. The Ralliart can't come soon enough!

reply to this comment

Bmw8ter - 12/27/2007 6:14:53 PM

+1 Boost

The funny thing about the supra though, is that it's worth every penny, and many more. The new EVO is comparative to selling beer at champagne prices.

huu76 - 12/27/2007 8:40:16 PM

+1 Boost

ripper,
Mitsubishi Heavy Industries makes a lot more than you know, things that BMW and MB can only dream about. You should visit their website sometime and learn something.
They probably just build cars for fun.

The Evo X is built for real enthusiasts, just like the E46 M3. Those who know the car and want the car will pay the asking price.

The jockeys who are raving about the 335i interior, in fine BMW tradition, for $38,900, the damn thing comes standard with leatherette. What are you babbling about the Evo looking cheap? Atleast the Evo doesn't have to pretend to be something its not, the same can't be said about BMWs in general.

I will give you that the wing in the back is rather large, just like the last STi's. A bit overdone.

reply to this comment

JTRacer - 12/29/2007 9:39:21 AM

+1 Boost

I see why now the new Evo X is softer, fatter, less-focused and not to mention slower. Mitsubishi is trying to attract BMW/Audi owners. It all make sense now.

reply to this comment

rnsaza - 1/1/2008 4:48:55 AM

+1 Boost

"Mitsubishi hopes BMW and Audi buyers will look at new Evo"

LOL, not when it looks like a rice racer in and out!

reply to this comment

To post a comment for this story, you must first Login.

If you do not have an account, you will need to Register (It's Free!).

	omarrana I hooked up my accelerator to my brake lights. I hit the gas, people behind me stop, and I'm gone.
	View My AgentPage