Tesla Inc. CEO Elon Musk is turning to the insurance business in an attempt to achieve what the automaker has so far struggled with on the vehicle pricing front: lower costs for customers.
Tesla says it will start offering insurance this month that taps internal data from the AutoPilot driver-assist system to reduce rates. Musk, on Tesla's first-quarter earnings call, said the product would "be much more compelling than anything else out there."
Read Article