#NAIAS: US Luxury Brands In Catch Up Mode - How Long Until They Can Become Competitive?

Agent009 submitted on 1/14/2015 Auto Spies Photos Timestamp: 11:26:48 AM

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Domestic luxury automakers like Lincoln Motor Co. and Cadillac came to the 2015 North American International Auto Show trumpeting new vehicles and billions in investment. But they still trail their foreign counterparts in terms of product and branding, experts say.

On Tuesday, Lincoln unveiled the next generation of the MKX midsize SUV as Ford President and CEO Mark Fields reaffirmed his "unwavering" commitment to the struggling Lincoln brand. On the same day, Cadillac showed off the redesigned CTS-V sedan and said it will invest $12 billion in eight all-new vehicles by the end of this decade.

Lincoln is coming off a year in which sales rose 15.6 percent in the United States, outpacing the industry, while sales of Cadillacs fell 6.5 percent.

**The 2015 Detroit (NAIAS) photo galleries are sponsored by Lexus.

(NAIAS) Detroit Auto Show