NHTSA Becoming Frustrated With Public Apathy Towards Recalls - Care To Tell Them Why No One Cares?

Under a blazing sun in the parking lot of a Florida college, employees of the U.S. government's auto safety regulator, Toyota Motor Corp. and a tire industry trade group checked vehicles for recall notices, under-inflated tires and improperly installed child safety seats.

Frustrated by the failure of many American motorists to take cars with safety defects to dealers for repairs, National Highway Transportation Safety Administration chief Mark Rosekind on Tuesday began a political campaign-style swing through Southern states to push for better vehicle maintenance.