The 2007-10 Toyota Tundra hasn’t been quite the sales success that Toyota envisioned, but that doesn’t mean the automaker is ready to give up on its sales-challenged half-ton hauler. The company is planning a thorough redesign of the truck, according to our sources.
The current Tundra was designed from the ground up to compete with full-size pickups from Chrysler, Ford and GM. On paper, the story was compelling. The Tundra featured a strong 5.7-liter V-8, could tow up to 10,800 pounds and was available in regular, extended-cab and crew-cab configurations.
Toyota was so confident in the strength of its new truck and the American truck market that it invested more than $1 billion to build a dedicated assembly plant in Texas with the capacity to build 200,000 Tundras a year in addition to a second Tundra factory in Indiana that could produce 100,000 annually.
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