Nissan North America Inc. promises to right the wrongs of its first-generation Titan fullsize pickup truck to ensure the second-generation model is a success.
“We’re going to do things the right way – the right way of marketing, the right way of product quality – to make sure we don’t have any of the hiccups of the first generation,” Larry Dominique, NNA’s chief product planner tells Ward’s at a media event here.
Nissan’s first fullsize pickup launched in ’04. The auto maker hoped to sell 100,000 Titans annually, but never hit the mark, coming closest in 2005 with 86,945 deliveries.
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