Nissan launched a challenging new series of poster and print adverts in order to highlight the fact that the Nissan 370Z and the flagship Nissan GT-R have superior performance but the cost less than their German rivals.
“The Winner Hans Down,” “The Germans Came Off Wurst,” “Kaisers Chiefed” and “Deutschland Deutschland Über-Rated”… these are the tongue-in-cheek phrases used in the campaign in order to make people ask why they would buy German brands when the Japanese cars can offer the same performances at more accessible prices.
Read Article