If there's one phrase that captures Acura's approach to its car line, it's "back to the future.
" Honda's luxury brand is trying to reignite the passion buyers once held for the marque. Exhibit A: the forthcoming return of the Acura NSX sports car. Exhibit B: the 2013 Acura ILX compact luxury sedan.
For its new entry-level vehicle, Acura returns to the formula once used for the Acura Integra and its replacement, the RSX: Take a bunch of Honda Civic parts and improve upon them. Stir liberally with an upscale interior and unique styling, and the resulting car is now an Acura — in this case the ILX.
It worked in the past, and Acura hopes it will once again.