Now That The LFA Has Ridden Into The Sunset What Does Lexus Need To Do To Generate The Excitement?

Agent009 submitted on 12/24/2012 Official Bell & Ross Timestamp: 10:00:37 AM

11 user comments | Views : 3,350 | Category: Misc News | Source: | SOURCE: www.autonews.com

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Lexus' 552-hp V-10 halo car, the LFA sports coupe, drives into the sunset at an awkward time for the luxury brand.

During the LFA's two-year production run, which ended Dec. 14, it was positioned as the ultimate expression of Lexus quality and performance -- and carried a $375,000 sticker to match. The limited edition of 500 hand-built units sold out even before production began in December 2010.

But as Lexus struggles to reinvent itself as an emotional, pulse-pumping brand, the lineup loses the head-turning speed demon that spurred the image makeover in the first place.

Lexus executives concede they need a new halo.

 


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Now That The LFA Has Ridden Into The Sunset What Does Lexus Need To Do To Generate The Excitement?

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Agent009

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User Comments

LexSucks

Shouldn't this car still be generating excitement? When did this car start production? in 2010? And already you are talking about Riding into the sunset? It isn't even 2013 yet. Aren't you a being a little premature?

— LexSucks (View Profile)

Posted on 12/24/2012 10:53:03 AM | reply to this comment | Votes: -3   

enthusiastx11

it's been discontinued by lexus. they made 500 and now it's done.

— enthusiastx11 (View Profile)

Posted on 12/27/2012 10:04:36 AM | | Votes: 0   

Agent009

The last LFA rolled off the line early last week. As of now there is nothing public about a successor.

— Agent009 (View Profile)

Posted on 12/24/2012 11:11:13 AM | reply to this comment | Votes: -1   

cidflekken

Lexus needs to develop another halo car that's not as hideous looking and that is a little more attainable price-wise. But still have outstanding performance.

— cidflekken (View Profile)

Posted on 12/24/2012 11:43:56 AM | reply to this comment | Votes: 2   

Agent009

Agreed, while the IS-F and new styles are encouraging, the fact remains they do not have the impact the LF-A does.

— Agent009 (View Profile)

Posted on 12/24/2012 12:41:02 PM | reply to this comment | Votes: -2   

jeffy210

If they tweaked or created a performance version of the LF-LC, it may not be as insane as the LF-A but could make for a nice halo car that they could probably produce more than 500 of.

— jeffy210 (View Profile)

Posted on 12/24/2012 1:00:09 PM | reply to this comment | Votes: 1   

Steve

How about to-die-for gorgeous styling? That would excite me.

— Steve (View Profile)

Posted on 12/24/2012 1:41:47 PM | reply to this comment | Votes: 0   

mpls

LF-LC

— mpls (View Profile)

Posted on 12/26/2012 1:53:04 PM | reply to this comment | Votes: 1   

iamdabest1

gotta agree with the LF-LC, definitely looks hotter than the LFA ( maybe because the LFA took forever to make )
they need to price it similar to the audi R8- Acura NSX..
at 300k i want a lambo, not a Lexus.

— iamdabest1 (View Profile)

Posted on 12/26/2012 11:46:53 PM | reply to this comment | Votes: 1   

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