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Well, this is embarrassing. For Toyota Motor Corp. as well as Japan’s so-called automotive press corps.

Toyota notified journalists last week that a long-scheduled new-car test-drive event was scrubbed -- for lack of interest.

And it was not just for any new car. The event was supposed to showcase the new Lexus RC sports coupe, the lineup’s new halo car in a post-LFA world and definitely its best-looking one.

Also on hand: the RC F high-performance version.

The drive, which was to be held Friday in Yokohama just south of Tokyo, “has been canceled due to insufficient attendance,” Toyota said in an apologetic email to non-Japanese media based in Japan.


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OH SNAP! Lexus Cancels Japanese RC F Media Event For Lack Of Interest

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