Official: Bmw not aiming to make a profit in 2009

okay, i'm confused. how the hell is the 5-Series GT crossover going to aid sales? you can say what you want about bangle but the current 5 series (with the M package) is the perfect sedan. this crossover thingy is hideous in my eyes. i hope bmw hits the nail on the head with the next generation 5 series.

— 1dott8 (View Profile)

Posted on 3/18/2009 3:43:34 PM | reply to this comment | Votes: -2   

Come on in BMW and join the party!

-The Auto Manufacturers

— bigmotov (View Profile)

Posted on 3/18/2009 3:47:34 PM | reply to this comment | Votes: 6   

Wow not aiming to make a profit? WTH, not like they reallllily have a choice. That is like Shaq saying" oh I wasn't really trying to make that longshot."

— inspirion7 (View Profile)

Posted on 3/18/2009 3:49:54 PM | reply to this comment | Votes: 8   

Well this isn't surprising, BMW's profit fell 90% in 2008. With the markets in shambles, BMW must concentrate on how to regain profitability for the long-term.

— GermanNut (View Profile)

Posted on 3/18/2009 3:53:02 PM | reply to this comment | Votes: 5   

Misery loves company.
Welcome BMW.
Nobody tell Star, it will be devastating.

— topneuro (View Profile)

Posted on 3/18/2009 4:04:37 PM | reply to this comment | Votes: 6   

Don't you think it's because some BMW drivers give this company a bad name?

Look at these two:
http://www.youtube.com/watch?v=cc8P52oaEUg&fmt=18

From 0.12 to 0.23 - they produce noises as if they were fighting a Darth Vader of constipation.

From 0.24 to 0.30 - they... I can't say that on television.

From 0.31 to 0.32 - a huge chimp comes from the bushes...

From 0.33 to the end - ... followed by a cow.

— FanboysStink (View Profile)

Posted on 3/18/2009 4:10:26 PM | reply to this comment | Votes: 1   

So BMW unlike other car makers is realistic about the economic situation. Why risk to end up broke like GM or Toyota from setting unachievable goals. Kudos to BMW again for showing that they understand the market better than anyone else.

— Star (View Profile)

Posted on 3/18/2009 4:42:33 PM | reply to this comment | Votes: -3   

Smart move by BMW. Set shareholder expectations.

— uhn2000 (View Profile)

Posted on 3/18/2009 4:45:52 PM | reply to this comment | Votes: 2   

Hopefully BMW doesn't to bankrupt and have to be taken over by VAG or Toyota. It might happen, since Hyundai has decided that they are BMW's main competition. Hyundai is on a roll.

— DocMarten (View Profile)

Posted on 3/18/2009 4:55:22 PM | reply to this comment | Votes: 1   

I'm not surprised they're not aiming to make a profit, when you see the horrific styling of there cars you can see why!!!

— dbsvolante (View Profile)

Posted on 3/18/2009 5:11:02 PM | reply to this comment | Votes: 1   

In a down economy and with no new models to drive sales, this is about as good as it gets for 2009 - even for BMW. Next year, the new 5-series is likely to bring them back regardless of the economy and the new 3-series in 2011 is likely to be the icing on the cake.

In regards to the 5 series GT, they should stop work now and save the money. It doesn't seem to offer anything new or unique except being particularly ugly.

— thstone (View Profile)

Posted on 3/18/2009 6:06:20 PM | reply to this comment | Votes: 0   

What are they aiming for?...a loss? Why is BMW falling so quickly? They should have been in decent shape before the soured economy. Something happened over there that we don't know about...something very significant...something internal. Maybe they invested with Madoff?

— Ricks2Dogs (View Profile)

Posted on 3/18/2009 6:10:00 PM | reply to this comment | Votes: 2   

BMW better keep a very close eye on Audi. With profits in excess of $2 billion in 2008 compared to BMW's $330 million and a forecasted profit for 2009, Audi will have the money available to fund R&D and technology whereas BMW will still be hurting badly from the market downfall.

The goal of every business is to make a profit and BMW is doing the right thing by letting shareholders know about their poor outlook for 2009 while spending the time figuring out how to streamline costs and reduce expenditures.

— GermanNut (View Profile)

Posted on 3/18/2009 6:15:42 PM | reply to this comment | Votes: -3   

ROFL "Not aiming to make a profit"?? As if they have any control over the matter. That spin is just too much. A more accurate statement: "Faced with the realities of today's global credit crisis and general economic malaise, BMW is announcing that it will do what it can to stay competitive while fortifying its balance sheet in order to be better positioned when circumstances improve."

— quizz (View Profile)

Posted on 3/18/2009 9:09:39 PM | reply to this comment | Votes: 3   

There is a difference between trying to make more sales and concentrating on cutting costs and liquidity.

Why don't many people think about it first, before posting irrelevant comments.

— vladyxa (View Profile)

Posted on 3/19/2009 10:15:15 AM | reply to this comment | Votes: 0   

It is a hell of a lot more honest that what GM, Chrysler, Ford have been saying. We have so many different plans that do not work and wont admit. Also they blame the economy entirely for their low car sales.

— veyron1001 (View Profile)

Posted on 3/19/2009 7:06:34 PM | reply to this comment | Votes: 1