Tesla has been one of the most interesting stories to ever happen in the automotive industry. An Elon Musk upstart that has changed MUCH about the industry as we know it today, the electric vehicle manufacturer is preparing to launch its biggest model yet.
Dubbed the Model 3, it's aiming squarely at cars like the BMW 3-Series and Mercedes-Benz C-Class.
Musk has been very aggressive with setting timelines and expectations for this vehicle, which is a bit rich given his history of being late. Turns out we're not the only ones with a raised brow. A Morgan Stanley analyst covering the auto space released a note yesterday that had much different forecasts than what Musk has promised.
For example, this analyst is thinking the launch of the Model 3 will happen at the end of 2018. And when production does kick off its volume will be around 60,000 units in 2019. Note: Musk has said that TSLA will produce a 400,000 units in 2018.
So, who do YOU believe?
Adam Jonas, a Morgan Stanley analyst assigned to cover Tesla, has once been described by the New York Times as a ‘Tesla Cheerleader‘ for his favorable coverage of the company and always higher than average price target on Tesla’s stock...
...Tesla says that the Model 3 will enter production in mid-2017 with volume production toward the end of the year.
In a note sent to clients today in which he slightly reduced his price target on Tesla from $245 to $242 following the company’s third-quarter results and SolarCity acquisition, the analyst reiterated a prediction that we apparently missed before:
“We continue to forecast a Model 3 launch at the very end of 2018 (more than 1 year later than company target) with 60k units in 2019 and 130k units in 2020.”
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