Penny Pinching? GM Approaches Companies To Showcase GM Vehicles In Their Super Bowl Ads

Agent009 submitted on 1/5/2012 Auto Spies Photos Timestamp: 3:12:29 PM

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Can General Motors global marketing chief Joel Ewanick triumph over longstanding TV-network safeguards?

GM has reached out to other Super Bowl advertisers about placing its cars in their Super Bowl spots, Ewanick recently confirmed to USA Today. Earlier rumors about the effort had suggested GM was offering a cool $500,000 for the unusual integration.

 


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Penny Pinching? GM Approaches Companies To Showcase GM Vehicles In Their Super Bowl Ads

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