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Peugeot could return to the US
Peugeot will focus on emerging markets and expanding its model range to cultivate its desired goal of selling more than two million vehicles worldwide per year by the end of the decade.

While a return to the U.S. market is also a possibility, the French carmaker will grow in emerging markets such as China, South America and Russia to help boost sales. Read Article
Peugeot could return to the US



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sectorsector - 8/26/2008 11:37:58 AM
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They may not be the most reliable cars out there but they do make interesting cars, I'll give you that.

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Peyton18Peyton18 - 8/26/2008 12:23:08 PM
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theoptimisticpessimisttheoptimisticpessimist - 8/26/2008 1:43:06 PM
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I'm going to date myself, Peugeot was one of the brands I was selling when they decided to pull out of the U.S.. I asked or Peugeot representative, "is it because of their unreliability?" He smiled and said "It's because Americans don't understand quality." I was taken aback by this statement "what do you mean American want reliable cars." His response was "reliability has nothing to do with quality". Then he told me of the profound ideological differences of countries and quality.

French - quality is design especially the avaunt-guarde.

Japanese -Precision and engineering

Germans - Engineering and development.

British - Luxury and craftsmanship.

Americans - Reliability and low maintenance.

Once I understood this my ideas of the automotive industry changed. The industry itself has evolved too, but taking a macro look at it these philosophies are still there.

I wish Peugeot luck and I hope they understand the U.S. market better this time.





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M316M316 - 8/26/2008 2:31:38 PM
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That is a very interesting take on things. Having owned a Peugeot I know them to be a little unreliable but also to be very well designed with great interiors and ride quality for their price range. I would definitely buy one again. If you are just looking for reliability don't buy Euro cars.. any of them. If you want a refined stylish driving experience then you buy Euro. For the record I drive a Japanese car right now very reliable but not very refined.

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EvoAudiEvoAudi - 8/26/2008 3:57:27 PMView My AgentSpace
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The French automakers should seriously consider exporting their vans to the U.S as there is currently a decent market for fuel efficient vans.

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Htay7500Htay7500 - 8/26/2008 8:29:51 PM
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The espace is one vehicle I'd consider.


smokefreak2003smokefreak2003 - 8/26/2008 4:55:51 PM
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Americans - Reliability and low maintenance.


Since When? 1975.

Germans - Engineering and development


Please, their electrical components take someone with a degree in engineering to work on their cars.


Japanese -Precision and engineering

Only Honda
Toyota quality has dropped in the last 5 years. You can get more reliable cars for cheaper, i.e. Hyundai (Yeah I said Hyundai, dammit)!!!!! And Nissan, what a sad story in declining quality.

British - Luxury and craftsmanship

=the future of the American car industry
Mostly vanquished automakers (the Irony) lol, Most of the industry bought up by every foreign carmaker under the sun, and luxury supercars like Aston Martins.


Peugeots will pricey with Euro/Dollar conversions I bet, so they better be good cars. They just better add the pnuematic suspesions like they have on their Citroen products to justify the price. Or We wont buy them. Then again, there are people who will buy unreliable VWs with complicated and over engineered electrical components that are overpriced in the US.

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WazzWazz - 8/26/2008 5:49:53 PM
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I currently own a Peugeot 307 and the customer servvice is very much lacking (in South Africa). The A/C button stopped working and it took over 2 months to import the part from France because they don't stock spares! And there's no communication from them either, you hve to do all the phoning if you want to find out what's happening on your vehicle when it's in for repair/service.

Very interesting and stylish designs but I won't buy Peugeot again.

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minhvunguyenminhvunguyen - 8/26/2008 10:44:00 PM
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To Theoptimisticpessimist - Your posting alone is worth more than 4 marketing classes nowadays; which put way too much emphasis on branding and not nearly enough on how different cultural/social perspectives play into product design production and delivery. Thank you.

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smokefreak2003smokefreak2003 - 8/27/2008 2:34:09 AM
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Top Gear liked that Peugeot 307. Then again, they like nothing cheap and relaible. They would be good little racing cars I bet. if they came her somewhat affordable, I can see a burgeoning Peugeot Tuner movement in America. There is always a niche for the tuning of exotic foreign brands. That Niche makes them better Automotive Companies and more able to market to specific national tastes.

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