When Porsche’s $100 million North American headquarters opens here in 2014, dealers will have another tool to close a sale or reward a loyal customer.

The headquarters project includes a 1.6-mile test track and a customer experience center that dealers are invited to tap. They can book time for individual customers or they can reserve the center for a day and bring in a group, said Detlev von Platen, CEO of Porsche Cars North America.

Read Article

Porsche Encourages Dealerships To Utilize New Test Track To Close Sales

About the Author


User Comments


Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img][/img]