When Porsche’s $100 million North American headquarters opens here in 2014, dealers will have another tool to close a sale or reward a loyal customer.
The headquarters project includes a 1.6-mile test track and a customer experience center that dealers are invited to tap. They can book time for individual customers or they can reserve the center for a day and bring in a group, said Detlev von Platen, CEO of Porsche Cars North America.
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