One company I've been following somewhat closely for the past 12 months has been Mazda.
While the company has been dealing with a difficult financial situation, you sure as hell wouldn't know it with the products its bringing to market.
Take, for example, the all-new CX-5 which sold VERY well in the Japanese market and as of November 2012 the brand's second largest selling product. Not a bad U.S. showing considering it ONLY arrived on dealer lots the LAST week of February, according to Mazda USA sales releases.
Then you have the Mazda6 inspired by the Takeri concept. Starting in the low $20,000 price range, it looks like things are shaping up for Mazda to start nibbling away at market share.
It's not a complete turnaround but it's a good sign, in my humble opinion.
Now, onto the news. According to Carscoop, Mazda will be bringing a few new tuned up vehicles to the 2013 Tokyo Auto Salon. Pictures were supplied but it's not clear which are renderings or just plain bad Photoshop jobs. There are a couple of glaring errors I am sure you will see, so, I don't know if this is pure speculation or what.
That said, I am a bit curious. We know Mazda enjoys bringing cars to market that are fun to drive and are -- now -- good looking.
If Mazda sweetened them up a bit, like we see in the images below, would you be more drawn to the brand?
The rapidly approaching 2013 edition of the Tokyo Auto Salon will see Mazda exhibit an array of customized versions of its newly launched Mazda6 (called Atenza in Japan) in both saloon and Wagon body styles as well as of the CX-5 crossover.