If there's one car that seems untouchable, it is the BMW 3-Series.
While cars like the Infiniti G37 and Audi A4 have closed the gap, still the 3-Series continues to win big in competitive tests.
But there's one automaker that never has competed head-to-head with BMW's largest volume product -- Alfa Romeo.
And now word from an overseas publication seems to indicate that Alfa may be considering building such a product. Even more intriguing is that there is a possibility Alfa would consider building the vehicle in the U.S. to ensure costs were cut down AND lead times would be shorter.
So, if the price was right and Alfa worked its magic -- as usual -- and built a vehicle that brought out all of the right emotions, would BMW have something to worry about?
OR, is BMW still in the clear as it has its free maintenance program and better reliability than Alfa's questionable history?
Before you weigh in, just take ONE look at the rendering. I dare you.
...The Giulia will be the first all-new mainstream model launched under Alfa’s revival plan. The saloon, plus the mid-engined 4C sports car (due on sale in early 2014) and the reborn Spider (2015), are intended to put Alfa Romeo firmly back in contention as a viable global premium brand...
...The new car will aim to compete with the Audi A4 and BMW 3-series in Europe’s compact executive sector. This market is still very healthy, in stark contrast to the mainstream European D-sector market, dominated by cars such as the Ford Mondeo, which is shrinking fast...
...In truth, building the Giulia in the US will give a huge boost to the chances of a successful relaunch of Alfa there after the brand pulled out of North America in 1995...